Audible has the World's largest selection of audiobooks, yet young adults don't see Audible as relevant to their lifestyle. The 'Enjoy more with Audible campaign is a three tier staged print campaign. Using real time data, recommendations are made using a trending hashtag, the weather, or traffic data. Secondary uses pre-planned events, and National ads are shown for a longer length of time recommending genres for London, Manchester and Edinburgh.

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Annabel Dowd

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